The Galaxy S10 does not only represent the 10th generation of the Samsung Galaxy range, but also embodies 10 years of technological innovations. To celebrate this important anniversary, the retail launch of Samsung’s flagship smartphone had to be as innovative and premium as the product itself.
The Art of Innovation: By turning shop windows into playful and unique interactions between brand and customer we allowed the audience to experience Samsung’s innovations and the Galaxy S10 in an engaging new way, turning abstract features into easy to understand benefits.
From optical illusions to mechanical machinations to kinetic projections each of the 4x4m big windows featured a different innovation or technical feature. The majority even allowed for direct interaction with passers-by, using sensors and technology originating in Galaxy smartphones and drawing people to the exclusive Galaxy pop-up store inside the KaDeWe.
