To move closer to the young and creative target group, Samsung launched a Branded Entertainment Campaign together with Vice Media: The Galaxy Fashion Force.
Toghether with Chief Creative Dirk Schönfeld from Adidas, we searched for the best talents in the German fashion industry. Participants had to design their own collection within only 4 weeks and then present it at a real fashion show in front of the jury.
Toghether with Chief Creative Dirk Schönfeld from Adidas, we searched for the best talents in the German fashion industry. Participants had to design their own collection within only 4 weeks and then present it at a real fashion show in front of the jury.
